Julie Smith Resume
SKILLS SUMMARY
| Digital | Other | |
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WORK EXPERIENCE
Freelance Copywriter | Atlanta, GA | 2016 to Present
Copywriting for digital and traditional media, including web content, social media, email, digital banners, print, collateral, out of home, television, radio, PowerPoint presentations, b2c and b2b.
Benchmark Brands | Atlanta, GA | 2013 – 2016
Senior copywriter and creative lead for email, social media and web content. Benchmark Brands is an online footwear retailer and ranks no. 204 on the Internet Retailer 500.
Engauge Marketing, LLC | Atlanta, GA | 2010 – 2013
Senior copywriter and creative lead for national and regional accounts, including Dasani Water, Nationwide, HoneyBaked Ham, The Home Depot, United Parcel Service (UPS), AMC Theatres, Food Lion, Georgia Tourism, SeaWorld, WellStar and others. Also concepting and writing for new business pitches with 100% success rate.
Freelance Copywriter | Atlanta, GA | 1994 – 2010
Freelance copywriter in all mediums (digital media, print, television, radio, out-of-home), with broad experience in advertising, marketing materials and corporate communications.
Venture Productions | Miami, FL |1991 – 1994
Senior broadcast writer/producer responsible for and/or provided supervision for concepts, treatments, budgets, scriptwriting, casting, pre-production, line-production, VO recording, film transfers, off-line editing, supervising final edits and other post-production services for various clients. Also directed spots on occasion and maintained direct client contact with several accounts.
Steiner-Bressler Advertising | Birmingham, AL | 1990 – 1991
Copywriter for a variety of regional clients in retail, banking, grocery, insurance and other sectors. Work included radio, television, print, direct mail and collateral. Also produced radio spots and co-produced television commercials.
AWARDS & GOOD DEEDS
Over 30 awards including Addy (national, regional, local), Telly, One Show, Art Directors Club, CA, OMMA, AiMA, AAAI, IAF, Ad Clubs of America (National) and Pride in Print.
In addition, I have served as volunteer creative director/copywriter for numerous public service campaigns, including AIDS Walk Atlanta, Alabama Red Cross, Birmingham AIDS Outreach, Drug Free For Life, Harvest Foundation, The Hunger Project and Big Brothers & Big Sisters.
EDUCATION
University of Alabama in Birmingham
BA in English (magna cum laude)
PARTIAL CLIENT LIST
| Food/Beverage | Financial/Insurance | Fashion/Home |
| Chik-fil-A | Alfa Insurance | CarpetMax |
| Dasani Water | Allied Insurance | Fruit of the Loom Activewear |
| El Jimador Tequila | AmSouth Bank | Glimcher (shopping malls) |
| Food Lion Grocery Stores | BlueCross & BlueShield Florida | Mossy Oak Hunting Clothing |
| Hershey’s Twizzlers | Cannon Financial Institute | Mercantile (dept. stores) |
| Holly Farms Chicken | Hartford Insurance | Rosenthal China |
| HoneyBaked Ham | Nationwide Insurance | Rubbermaid |
| My Coke Rewards | SouthTrust Bank | Shoe Mart |
| PretzelMaker | Synovus Bank | The Home Depot |
| Sour Punch Candy | Wells Fargo | Veronica (Dutch MTV) |
| Technology/Communications | Travel/Hospitality | Medical/Health |
| ALLTEL Information Services | Alabama Tourism | Baptist Medical Centers |
| BellSouth Telecommunications | AMC Theatres | Buckhead ENT |
| ChoicePoint | Boulder Tourism | Dekalb Co. Health Dept. |
| ContactUS | Chateau Elan Resort | DS Medical Supplies |
| Hewlett Packard | Georgia Tourism | HealthSouth Rehabilitation |
| IBM | Miami C&V Bureau | Jefferson Co. Health Dept |
| ISS (Internet Security Solutions) | Hotel Telluride | Kaiser Permanente |
| Meridian Systems Consulting | Key West Inns | Rockdale Hospital |
| NASCO | Ridgewood Hotels | Univ. Alabama in B’ham |
| Oracle | SeaWorld | Wellstar Hospitals |
| Real Estate | Government/Non-Profit | Other |
| Alfa Real Estate | AARP | ACR Safety and Survival Equip. |
| Cooper & Grelier Real Estate | AIDS Walk Atlanta | CNN |
| Forest Ridge Community | Cobb County Government | Fort Lauderdale Sun Sentinel |
| Glenaire Retirement Community | Federal Student Loan Program | Imagination & Technology |
| James Creek Tennis Center | Georgia Dept. Economic Dev. | Montego Bay Tanning Equip. |
| Mays Real Estate | Georgia Water Pollution Assoc. | Rachel Ray Ainsworth Dogfood |
| Mount Royal Towers | Gwinnett County Government | Radius Communications |
| Regency Lakes Community | Red Cross of Alabama | Robinson and Assoc. |
| Rime Companies Real Estate | USDA (Dept. Agriculture) | Tensar Earth Technologies |
| St. Lucie West Community | U.S. DOD (Dept. of Defense) | United Parcel Service |